| [Allegro-Code | Code Beschreibung] | Inhalt |
|---|---|---|
| [00 | Identifikationsnummer[+BandNr[+TeilNr[+...]]][=Bandbezeichnung]] |
b960996375a Marketing, modernity, and "The German people's soul" : Advertising and its enemies in late imperial Germany, 1896 - 1914 / Repp, Kevin 2007 Visions of prosperity : The Americanization of advertising in interwar Germany / Ross, Corey 2007 Branding Germany : Hans Domizlaff's 'Markentechnik' and its ideological impact / Friebe, Holm 2007 "Planting a forest tall and straight like the German 'Volk'" : Visualizing the 'Volksgemeinschaft' through advertising in German foresty journals, 1933 - 1945 / Imort, Michael 2007 Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Baranowsky, Shelley 2007 "Die erfrischende Pause" : Marketing Coca-Cola in Hitler's Germany / Schutts, Jeff 2007 Lufthansa welcomes you : Air transport and tourism in the Adenauer era / Syon, Guillaume de 2007 "The history of morals in the Federal Republic" : Advertising, PR, and the Beate Uhse myth / Heineman, Elizabeth D. 2007 "Wowman! The world's most famous drug-dog" : Advertising, the state, and the pradox of consumerism in the Federal Republic / Stephens, Robert P. 2007 "True advertising means promoting a good thing through a good form" : Advertising in the German Democratic Republic / Kaminsky, Anne 2007 Promoting socialist cities and citizens : East Germany's National Building Program / Castillo, Greg 2007 "Serve yourself!" : The history and theory of self-service in West and East Germany / Gries, Rainer 2007 |
| [20 | Hauptsachtitel. Körperschaftliche Ergänzung : Zusatz] | Selling modernity : Advertising in twentieth-century Germany |
| [30 | Systematik-Notationen, Klassifikation] | a12 c1 |
| [30a | Sachgruppen (Grobsystematik)] | G:de S:wg Z:40 |
| [30s | ] | 8,1 |
| [31 | Schlagwörter, Thesaurusbegriffe] |
Unternehmen > Fabriken; Reedereien; Werften; Ausländische Unternehmen; Multinationale Unternehmen; Konzerne Werbung > Marketing > Ohne Sach- und Medieneinschränkung zu 13.1 |
| [330 | Schlagwörter aus Fremddaten] | Deutschland (JDG | GND) Werbung (JDG | GND) Verbraucherverhalten (JDG | GND) Geschichte 1900-2000 Aufsatzsammlung P32145 |
| [37 | Sprache(n) des Textes] | eng |
| [39 | Verfasserangabe (Personen u. Körperschaften)] | Ed. by Pamela E. Swett, S. Jonathan Wiesen and Jonathan R. Zatlin |
| [41 | Herausgeber] | (DE-588)13254072X |
| [412 | Herausgeber] | Wiesen, S. Jonathan |
| [413 | Herausgeber] | Zatlin, Jonathan R. (JDG | GND) |
| [74 | Erscheinungsort(e)] | Durham ; London |
| [75 | Verlag(e)] | Duke Univ. Pr. |
| [76 | Erscheinungsjahr] | 2007 |
| [77 | Umfangsangabe : Illustr. + Begleitmaterial ; Format] | XX, 364 S. : Ill., Tab. |
| [87 | ISBN] | 978-0-8223-4047-8 |
| [89 | Andere IdNummern] | BVBBV022818466 |
| [8e | Elektronische Adresse (URL etc.)] |
Bezugswerk: Table of contents only |
| [8ea | Elektronische Adresse (URL etc.)] |
http://www.loc.gov/catdir/toc/ecip0713/2007009342.html |
| [8eb | Elektronische Adresse (URL etc.)] |
http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=016023865&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA |
| [902 | ] | aM n13.1 |
| [903 | ] | n07.5 |
| [904 | ] | 1 |
| [905 | ] | DA |
| [906 | ] | SB |
| [91 | Zugangs- oder Inventarnummer] | Lüneburg UB |
| [92a | ] | H |
| [92c | ] | 15 |
| [92d | ] | 09 |
| [93 | Inhaltsangabe (Kapitel, Bestandteile)] | Quelle: GBV; am 10.03.2008 best. |
| [94 | Verknüpfung zu externen Ressourcen] | 2007 |
| [94f | ] | rff D20080404 |
| [94i | ] | bec |
| [94o | ] | BBAW |
| [99e | Änderungsdatum] | 20150323/11:13:09-298332/55 obar |
| [99n | Zugangsdatum (Erfassungsdatum)] | 20080310/09:19:30 rff |
| [99Z | ] | 20081223 Otitbsb |
| [99z | ] | 20081209 |
| [M0E | ] | OK-Satz 94i, 94f, 94o geupdated! D20081223 |
| [M0G | ] | erneut geupdated nach 20081009 D20081223 |