| [Allegro-Code | Code Beschreibung] | Inhalt |
|---|---|---|
| [00 | Identifikationsnummer[+BandNr[+TeilNr[+...]]][=Bandbezeichnung]] |
00316211 |
| [15w | ] | cd00338623 |
| [20 | Hauptsachtitel. Körperschaftliche Ergänzung : Zusatz] | Lesen und Konsum : Der Aufstieg der Konsumkultur in Presse und Werbung Deutschlands bis 1933 |
| [31 | Schlagwörter, Thesaurusbegriffe] |
Privater Verbrauch > Konsumkultur; Haushaltsverbrauch; Familienverbrauch; Konsum Werbung > Marketing > Ohne Sach- und Medieneinschränkung zu 13.1 Presse > Zeitungen > Publizistik; Öffentliche Meinung |
| [37 | Sprache(n) des Textes] | Deutsch |
| [40 | Hauptverfasser] | Reuveni, Gideon (JDG | GND) |
| [48 | ] | Reuveni, Gideon: Lesen und Konsum |
| [70 | Quelle (Zeitschriftentitel[ ; Band(Jahrgang)Heft, Seiten])] | z00043 |
| [704 | Detaillierte Quellenangaben Band] | 41 |
| [708 | Detaillierte Quellenangaben Seiten] | 97-117 |
| [76 | Erscheinungsjahr] | 2001 |
| [90 | [Standort]Signatur[ = Magazinsignatur]] | J 14.03 |
| [90a | ] | J 11.08 |
| [92a | ] | D |
| [92c | ] | 15 |
| [92d | ] | 11 |
| [94 | Verknüpfung zu externen Ressourcen] | 2001 |
| [94f | ] | rff |
| [94o | ] | 1a |
| [96 | frei verwendbar (z.B. bibliotheksspezifische Daten)] | ZA |
| [98 | Abstract] | His essay describes the evolution of newspapers and advertising in Germany until 33. The choice of Germany and the focus on the period before 1933 are not accidental. It wishes to draw attention to certain aspects of the daily life of society which have so far escaped the notice of historical research. In particular, it concentrates on the process of the commercialisation of the press, mainly through the examination of the close interaction between the newspaper world and the world of advertising. In the course of the examination, the close interrelationship between reading and consumption will be analysed in depth, including the emergence of commercial design, new forms of advertising, diverse methods of newspaper distribution, the process of professionalisation in the field of advertising and the press, as well as the relationship between publishers and the world of commerce. It will be shown how the world of print became an area in which a system of symbols and images was characteristic of the new consumer culture emerged. Moreover, the essay argues that reading was a matter of decoding signs printed on paper, that is, first and foremost as an activity of the eyes which paved the way for symbols and images of the new consumer culture to become part of the daily of ordinary readers. |
| [99e | Änderungsdatum] | 20150323/11:10:42-33993/32 obar |
| [99n | Zugangsdatum (Erfassungsdatum)] | 20011123/09:36:50 |
| [99w | ] | 20050803 |
| [M0m | ] | Ehemals Datei 101 |